Helvetica
We watched a documentary last night on a typeface, of all things. Helvetica, to be exact. It celebrated its 50th birthday last year. I personally prefer Gill Sans.

But Helvetica is ubiquitous. Look at the American Airlines logo. A classic designed by Massimo Vignelli, who also did branding work for Knoll, Bloomingdales, Xerox, Lancia, Cinzano, and Ford Motors. Other logos in Helvetica: Fendi… Staples…. Muji….Metlilfe…. Greyhound… Sears… Jeep… BMW… Toyota… Kawaski… Target… Tupperwear…. Nestle…. Lufthansa…. Helvetica is the prom queen of all fonts.
And since I’m doing a post with lots of obscure names in it… I just started taking baclofen:
Do not use baclofen at a time when muscle tone is needed to assure safe balance and movement for certain activities. In some situations, it may endanger your physical safety to be in a state of reduced muscle tone.
Just what I needed… less muscle tone.







